Bachelor's Degree Blended

Business Administration in Digital Marketing

at Ana G. Mendez University · Orlando, Florida

Duration

4 years

Tuition

On request

Intake

Fall, Spring

Mode

Blended

About this program

The Bachelor’s degree program in Business Administration with a focus on Digital Marketing at Ana G. Mendez University equips students with the knowledge and skills necessary to thrive in the dynamic landscape of digital marketing. This program covers a wide array of topics including digital advertising, social media marketing, search engine optimization, consumer behavior, and data analytics. Students will engage with real-world projects, developing critical thinking and analytical skills vital for crafting effective marketing strategies.

The curriculum is designed to provide a balance between theoretical foundations and practical applications. Core courses may include Marketing Management, Digital Strategy, and Content Marketing, alongside electives that allow students to tailor their education to their interests. By the end of the program, graduates will possess an in-depth understanding of how to leverage digital tools to drive business success.

Studying in the U.S. offers unique advantages, including exposure to leading marketing practices and access to a diverse network of professionals. The program fosters collaboration and innovation, encouraging students to think creatively about marketing challenges in a global context. Furthermore, students can explore internship opportunities, adding valuable experience to their resumes and enhancing their employability after graduation.

Entry requirements

Applicants are generally expected to have a high school diploma or equivalent, with a strong foundation in subjects such as mathematics and communication. Some programs may also look for relevant extracurricular activities or work experience in business or marketing-related fields. A personal statement or essay highlighting your interest in digital marketing may further strengthen your application.

English:

To ensure students can engage fully with the curriculum, a proficient level of English is required. Typically, applicants need to demonstrate their language skills through standardized tests, with a recommended minimum TOEFL score of around 80 or an IELTS score of approximately 6.5. However, specific requirements may vary, so checking with the university for the most accurate information is advisable.

International students:

International students must comply with U.S. immigration regulations, which include obtaining an F-1 visa. To secure this, students will need to be accepted into the program, receive an I-20 form from the university, and pay the SEVIS fee. It is recommended to maintain adequate health insurance throughout the duration of their studies, as well as ensure all required documents are in order for a smooth entry into the U.S.