Bachelor's Degree Full Time

Marketing

at Andrews University · Berrien Springs, Michigan

Duration

4 years

Tuition

On request

Intake

Fall, Spring

Mode

Full Time

About this program

Program Overview

The Bachelor's Degree in Marketing at Andrews University is designed to equip students with the essential skills and knowledge needed in today's dynamic marketing landscape. The program covers various key aspects of marketing, including consumer behavior, branding, digital marketing, and market research. Students learn to analyze market trends, develop marketing strategies, and implement campaigns that effectively engage target audiences.

Curriculum Structure

The curriculum is structured to provide a balance of theoretical knowledge and practical application. Core courses include Marketing Principles, Marketing Research, Advertising Strategies, and International Marketing. Through case studies, group projects, and experiential learning opportunities, students refine their ability to think critically and creatively in marketing scenarios. Additionally, students benefit from engaging with industry professionals and gaining insights into real-world marketing challenges.

Skills Development

Students in this program will cultivate a variety of skills, including analytical thinking, communication, teamwork, and digital literacy, which are essential in the fast-evolving marketing environment. By studying marketing at Andrews University, students also develop ethical decision-making abilities, encouraging a responsible approach to marketing practices.

Entry requirements

Entry Requirements

To be considered for the Bachelor's Degree in Marketing, applicants typically must have completed their high school education with a strong academic record. A solid foundation in mathematics, English, and social sciences is often recommended. Additionally, submission of standardized test scores, such as the SAT or ACT, may be part of the application process.

English:

English Language Proficiency

International students are expected to demonstrate proficiency in English. Typically, a minimum TOEFL score of 79 or an IELTS score of 6.5 is required for admission. Applicants are encouraged to achieve higher scores to enhance their chances of admission and success in the program.

International students:

International Admission Requirements

International students wishing to apply to Andrews University for the Bachelor’s Degree in Marketing must fulfill additional requirements. This includes obtaining an F-1 visa and providing appropriate documentation such as the I-20 form and evidence of financial support. Students will also need to be registered in the SEVIS system for visa compliance.