Bachelor's Degree Full Time

Marketing Major

at Arcadia University · Glenside, Pennsylvania

Duration

4 years

Tuition

On request

Intake

Fall, Spring

Mode

Full Time

About this program

The Marketing Major at Arcadia University offers a comprehensive curriculum designed to equip students with the essential knowledge and skills needed to succeed in today’s dynamic marketing landscape. The program focuses on key areas such as consumer behavior, marketing strategy, digital marketing, and brand management, enabling students to develop a well-rounded understanding of both traditional and innovative marketing techniques.

Students will engage in a mix of theoretical knowledge and practical application through hands-on projects, case studies, and internships. The program structure emphasizes collaborative learning, encouraging students to work in teams to solve real-world marketing challenges. In addition to core marketing courses, students have the opportunity to select electives that align with their interests, whether that be in social media marketing, market research, or international marketing.

By studying in the US, students gain insights into one of the world's most influential marketing markets. They will not only learn from experienced faculty but also network with industry professionals, opening up pathways to exciting career prospects. The diverse environment and innovative approach to teaching make the Marketing Major at Arcadia a unique and enriching experience.

Entry requirements

Admission to the Marketing Major typically requires completion of a high school diploma or equivalent. Prospective students should demonstrate a strong academic record, particularly in mathematics and English. Personal statements and letters of recommendation may also be considered during the admissions process.

English:

Applicants whose first language is not English are usually required to demonstrate proficiency through standardized tests such as TOEFL or IELTS. For instance, a common requirement might be a minimum TOEFL score of 79 or an IELTS score of 6.5. However, candidates should check the specific requirements as they may vary.

International students:

International students are typically required to obtain an F-1 visa to study in the US. As part of this process, students will need to provide proof of financial support and acceptance into the program through an I-20 form. Additionally, they must comply with SEVIS regulations to maintain their student status during their study.