Professional Full Time

BBA in Marketing with MSCA

at Clayton State University · Morrow, Georgia

Duration

3–4 years

Tuition

On request

Intake

Fall

Mode

Full Time

About this program

The Bachelor of Business Administration (BBA) in Marketing with a focus on the Master of Science in Computer Applications (MSCA) at Clayton State University equips students with essential knowledge and skills in both marketing strategies and digital technologies. This program addresses the dynamic nature of the marketing field, emphasizing the integration of traditional marketing principles with modern data analytics and computer applications. Students will gain a comprehensive understanding of consumer behavior, market research, digital marketing, and data-driven decision-making.

Throughout the program, students will benefit from a blend of theoretical frameworks and practical applications, allowing them to develop critical thinking and problem-solving skills in real-world marketing scenarios. The curriculum generally includes modules on digital marketing, social media strategies, and marketing analytics, all designed to prepare students for the evolving landscape of marketing.

Engaging in hands-on projects, internships, and collaborative group work often helps students build a robust professional network. Choosing to study in the United States provides international students with an opportunity to experience diverse perspectives and gain insights from a country known for its innovative marketing techniques and strong business environment.

Entry requirements

Admission to the BBA in Marketing with MSCA generally requires the following:

A high school diploma or equivalent.
Completion of certain prerequisite courses in business fundamentals.
A demonstrated interest in marketing and business practices.

English:

International students must demonstrate proficiency in English, typically evidenced by a minimum TOEFL score of 79 or an IELTS score of 6.5. It is highly recommended to check the specific requirements as they may vary based on individual circumstances.

International students:

Students requiring an F-1 visa must be accepted into the program and have their I-20 form issued by the university. Additionally, students must pay the SEVIS fee and maintain full-time enrollment status to comply with visa regulations.

Career outcomes

Marketing Manager
Digital Marketing Specialist
Market Research Analyst
Social Media Coordinator
Brand Strategist
Business Development Officer
Advertising Executive

Frequently asked questions

How long is the BBA in Marketing with MSCA at Clayton State University?

It typically takes 3–4 years, with intakes in Fall.

What are the entry requirements?

Admission to the BBA in Marketing with MSCA generally requires the following: A high school diploma or equivalent.Completion of certain prerequisite courses in business fundamentals.A demonstrated interest in marketing and business practices.

What are the career outcomes?

Marketing ManagerDigital Marketing SpecialistMarket Research AnalystSocial Media CoordinatorBrand StrategistBusiness Development OfficerAdvertising Executive

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