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BBA in Marketing with MSLD

at Clayton State University · Morrow, Georgia

Duration

3–4 years

Tuition

On request

Intake

Fall

Mode

Full Time

About this program

The Bachelor of Business Administration (BBA) in Marketing with a Minor in Leadership (MSLD) program at Clayton State University prepares students to excel in the dynamic field of marketing. This program combines core business concepts with specialized marketing courses, offering a comprehensive understanding of market research, consumer behavior, digital marketing, and brand management. Students will engage in hands-on learning experiences, allowing them to apply theoretical knowledge to real-world scenarios.

The structure of the program includes a blend of required courses and electives, covering essential topics such as marketing principles, strategic marketing management, and cross-cultural communication. Additionally, students will have the opportunity to develop leadership skills through courses focused on organizational behavior and team dynamics. This well-rounded curriculum is designed to cultivate innovative thinking, analytical skills, and effective communication.

Studying marketing in the US provides a unique advantage, as students gain insights from a diverse marketplace and benefit from world-class faculty with extensive industry experience. This environment fosters creativity and collaboration, addressing global marketing challenges and opportunities. Graduates of this program will emerge as skilled professionals ready to make an impact in their field.

Entry requirements

To apply for the BBA in Marketing with MSLD, applicants typically need to present a high school diploma or equivalent, alongside a strong academic record in relevant subjects. Prior coursework in mathematics, English, and business is beneficial. Many students may also need to submit SAT or ACT scores, depending on individual circumstances. Additionally, letters of recommendation and personal statements can enhance an application.

English:

International students are generally required to demonstrate proficiency in English to succeed in this program. This can be achieved through standardized tests such as TOEFL or IELTS. A minimum score of around 80 on the TOEFL or 6.5 on the IELTS is often expected, but applicants should check specific requirements for the program.

International students:

International students must ensure compliance with United States immigration regulations, including obtaining an F-1 student visa. Accepted students will receive the Form I-20, which they will use to apply for their visa. Additionally, students must pay the SEVIS fee and submit the necessary documentation to secure their status.

Career outcomes

  • Marketing Manager
  • Brand Strategist
  • Market Research Analyst
  • Digital Marketing Specialist
  • Sales Executive
  • Advertising Coordinator
  • Product Development Manager

Frequently asked questions

How long is the BBA in Marketing with MSLD at Clayton State University?

It typically takes 3–4 years, with intakes in Fall.

What are the entry requirements?

To apply for the BBA in Marketing with MSLD, applicants typically need to present a high school diploma or equivalent, alongside a strong academic record in relevant subjects. Prior coursework in mathematics, English, and business is beneficial. Many students may also need to sub...

What are the career outcomes?

Marketing ManagerBrand StrategistMarket Research AnalystDigital Marketing SpecialistSales ExecutiveAdvertising CoordinatorProduct Development Manager

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