Sports Management

The Bachelor of Science in Sports Management at Cumberland University is designed to equip students with the knowledge and skills necessary to succeed in the fast-paced world of sports. The curriculum covers a wide range of topics, including sports marketing, event management, finance, and ethical issues in sports. Students will engage in hands-on learning experiences, including internships, where they can apply theoretical knowledge in real-world settings.

The program typically consists of core courses in business principles, alongside specialized classes focused on sports law, facility management, and public relations in sports. Through this interdisciplinary approach, students develop a comprehensive understanding of the sports industry from both a managerial and a marketing perspective.

Skills gained include effective communication, strategic planning, and leadership, all of which are fundamental in managing teams, facilities, and sporting events. Studying in the US offers students a unique exposure to a diverse sports culture and large-scale sporting events, which enhances their learning experience and prepares them for a global workforce.

• Sports Marketing Manager
• Event Coordinator
• Athletic Director
• Facility Manager
• Sports Agent
• Recreational Director