Bachelor's Degree Full Time

Bachelor of Science in Applied Marketing

at Davenport University · Grand Rapids, Michigan

Duration

4 years

Tuition

USD 1,220 total

Intake

Fall, Spring

Mode

Full Time

About this program

Program Overview

The Bachelor of Science in Applied Marketing at Davenport University is designed to equip students with the necessary skills and knowledge to excel in the dynamic marketing field. This program emphasizes practical application, ensuring that students learn not only theoretical concepts but also gain hands-on experience through various projects and case studies. Students will explore diverse aspects of marketing, including digital strategies, consumer behavior, branding, and market research.

Throughout the program, learners develop a comprehensive understanding of the marketing process, from product development to advertising and sales. The curriculum is structured to blend personal development with technical marketing skills, leveraging modern technologies and tools to engage effectively with today’s consumers. Courses are taught by experienced faculty members who bring real-world experience into the classroom, enhancing the learning experience.

In addition to core marketing courses, students will have the opportunity to specialize in areas such as social media marketing, international marketing, and marketing analytics. By collaborating on projects, students will hone their analytical, critical thinking, and creative problem-solving skills, preparing them for varied roles in the marketing sector.

Entry requirements

Entry Requirements

To be considered for the Bachelor of Science in Applied Marketing program, prospective students should typically possess a high school diploma or equivalent. Additionally, a solid foundation in subjects like mathematics, English, and social studies is beneficial. Some programs may also consider standardized test scores (such as SAT or ACT), though this may vary based on individual assessments and qualifications.

English:

English Language Requirements

International students whose native language is not English must demonstrate proficiency in the English language. Generally, a TOEFL score of around 80 (iBT) or an IELTS score of approximately 6.5 is expected. It is advisable for prospective students to check exact requirements based on their background and the latest university standards.

International students:

International Requirements

International students wishing to enroll in this program will require an F-1 visa to study in the United States. Upon acceptance into the university, students will receive an I-20 form, which is necessary for obtaining the F-1 visa. Additionally, students must ensure they are compliant with SEVIS regulations to maintain their student status during their studies.

Career outcomes

Career Outcomes

Marketing Manager
Brand Strategist
Digital Marketing Specialist
Market Research Analyst
Content Marketing Manager
Sales Manager
Social Media Coordinator
E-commerce Manager

Frequently asked questions

How long is the Bachelor of Science in Applied Marketing at Davenport University?

It typically takes 4 years, with intakes in Fall, Spring.

What are the entry requirements?

Entry RequirementsTo be considered for the Bachelor of Science in Applied Marketing program, prospective students should typically possess a high school diploma or equivalent. Additionally, a solid foundation in subjects like mathematics, English, and social studies is beneficial...

How much is the tuition?

Tuition is around USD 1,220 total. Fees change yearly — confirm with an advisor.

What are the career outcomes?

Career OutcomesMarketing ManagerBrand StrategistDigital Marketing SpecialistMarket Research AnalystContent Marketing ManagerSales ManagerSocial Media CoordinatorE-commerce Manager

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