Bachelor's Degree Full Time

Bachelor's in Marketing

at Davenport University · Grand Rapids, Michigan

Duration

4 years

Tuition

USD 1,220 total

Intake

Fall, Spring

Mode

Full Time

About this program

The Bachelor's in Marketing program at Davenport University prepares students to excel in the dynamic and ever-evolving field of marketing. This degree covers essential marketing principles, consumer behavior, digital marketing strategies, and brand management. Students engage in hands-on learning experiences that enhance their understanding of market analysis, advertising techniques, and the impact of social media on consumer decisions.

Throughout the program, students develop critical thinking skills, creativity, and analytical abilities that are crucial for effective marketing professionals. The curriculum typically includes courses on marketing research, strategic planning, marketing communication, and sales techniques. Additionally, students have the opportunity to work on real-world projects that allow them to apply their knowledge and gain valuable experience.

Studying marketing in the United States offers international perspectives and access to a diverse range of industries. Davenport’s focus on practical applications ensures that graduates are well-prepared to enter the workforce, equipped with the skills necessary to thrive in a competitive environment. Furthermore, students benefit from networking opportunities with industry professionals, internship placements, and participation in marketing competitions.

Entry requirements

To be considered for the Bachelor's in Marketing program, applicants typically need a high school diploma or equivalent, with a strong academic record. Demonstrated proficiency in areas such as mathematics, communication, and critical thinking will also be beneficial. Students may be required to submit standardized test scores, such as the SAT or ACT, depending on individual circumstances.

English:

International students must demonstrate proficiency in English by achieving acceptable scores on standardized English language tests. Typically, a minimum TOEFL score of 79 (iBT) or an IELTS score of 6.5 is expected. However, alternative assessments or proof of prior education in English may also be considered.

International students:

International students seeking admission to Davenport University must obtain an F-1 visa. This process requires the issuance of an I-20 form, which confirms acceptance into the program and verifies eligibility for student status. Additionally, students must comply with SEVIS regulations and maintain their academic standing to retain their visa status throughout their studies.