Bachelor's Degree Marketing Full Time

Marketing and Advanced Computing

at Rensselaer Polytechnic Institute · Troy, New York

Duration

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Tuition

On request

Intake

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Mode

Full Time

About this program

The Bachelor's degree in Marketing and Advanced Computing at Rensselaer Polytechnic Institute combines the principles of marketing with advanced computing techniques. This interdisciplinary program equips students with the knowledge and skills necessary to excel in a rapidly changing digital landscape. Students will engage with a curriculum that covers traditional marketing principles, consumer behavior, data analytics, and the application of computing technologies in marketing.

Throughout the program, students learn to utilize data-driven strategies to enhance marketing effectiveness. They explore topics such as digital marketing, social media strategies, and e-commerce, alongside technical skills in data analysis and system design. The blend of marketing theory and practical computing applications prepares graduates to innovate and lead in marketing practices.

Additionally, coursework often includes collaborative projects and real-world case studies, allowing students to gain hands-on experience. This program emphasizes the development of critical thinking, creativity, and analytical skills, essential for solving complex marketing problems in diverse environments.

Entry requirements

Applicants are typically expected to have a high school diploma with strong performance in mathematics, English, and related fields. Some universities may prefer candidates who have completed coursework in business, economics, or computer science.

English:

Non-native English speakers are usually required to demonstrate English proficiency through standardized tests such as TOEFL or IELTS, with typical minimum scores being around 80 (TOEFL) or 6.5 (IELTS).

International students:

International students must maintain an F-1 visa status upon acceptance and provide necessary documentation for the I-20 and SEVIS. It is crucial to check with the university's international student office for detailed requirements.