Bachelor's Degree Marketing Full Time

Marketing

at Shippensburg University of Pennsylvania · Shippensburg, Pennsylvania

Graduates a year

Completions reported to the Dept. of Education

Median earnings

$45,408

2 years after graduating

Median debt

$26,000

Federal loans at graduation

Loan repayment

$276/mo

On a standard 10-year plan

About this program

Shippensburg University of Pennsylvania's bachelor's degree in Marketing is a program that graduates around 95 students each year. That's a solid-sized cohort, so you'll have classmates to work with but not get lost in a crowd. The program is based in Shippensburg, Pennsylvania. When it comes to earnings, graduates of this marketing program report a median salary of $40,711 one year after finishing and $45,408 two years out. Nationally, the median for marketing bachelor's degrees is $42,012, so this program is in the same ballpark, though slightly below at the one-year mark. It ranks 161st out of 527 programs for earnings, putting it in the middle of the pack. Within Pennsylvania, it ranks 18th out of 35, and among all programs at Shippensburg, it ranks 6th out of 27, showing it's one of the stronger options at the university. Students who borrow typically graduate with a median debt of $26,000 and a monthly loan payment of about $276. With median earnings two years after graduation at $45,408, that payment is manageable, though you'll want to budget carefully. Overall, this program offers a reasonable return compared to other marketing programs, especially if you stay in-state or want a degree from a school where marketing is among the better-performing majors.

How this program compares

Against every other bachelor's degree in Marketing in the United States, this one ranks 161 of 527 on graduate earnings — in the top half. Within Pennsylvania it is 18 of 35. Among the 27 bachelor's degrees Shippensburg University of Pennsylvania itself offers, it is the 6th highest earning.

	This program	Typical Marketing bachelor's degree
Median earnings	$45,408	$42,012
Median debt	$26,000	$24,222
Graduates a year	95	144 of 787 by size

Graduates here earn about 8% above the typical Marketing bachelor's degree in the country. They borrow roughly 7% more than that typical program.

What this program covers

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Also known as

Social Media Marketing

Definition of CIP 521401 “Marketing/Marketing Management, General” from the US Department of Education’s Classification of Instructional Programs (CIP 2020).

Where this degree leads

Occupations the Department of Education links to this field of study in its CIP-to-SOC crosswalk.

Advertising and Promotions Managers Marketing Managers Sales Managers Fundraising Managers Fundraisers Market Research Analysts and Marketing Specialists Business Teachers, Postsecondary Survey Researchers Web and Digital Interface Designers

What graduates earn — and owe

Students who completed the bachelor's degree in Marketing at Shippensburg University of Pennsylvania had median earnings of $45,408 2 years after graduating. Those who borrowed left with a median federal student debt of $26,000, about $276/mo on a standard ten-year repayment plan. That is a debt-to-earnings ratio of 0.57 — under 1.0 generally means a graduate earns more in a year than they borrowed in total.

Figures cover federally aided students only and are published by the US Department of Education in the College Scorecard field-of-study data. Where too few students completed a program, the department withholds the figure for privacy — so some programs show none.

About this listing

Shippensburg University of Pennsylvania reports this program to the US Department of Education under CIP code 5214. Tuition, intake dates and entry requirements are set by the university and are not part of the federal record — check the university profile or its own site for those.